B L O S S O M

The world stands still. The crisis has changed our lives, our daily routines, our mindsets. During a decade, in which we expected science and the extensive system to be progressed at a level, which assures us life security and health stability. In reality, it does not and the crisis is just the beginning of an unconditional move in economics, politics and form of society. The world stands still. The crisis has changed our lives, our daily routines, our mindsets. During a decade, in which we expected science and the extensive system to be progressed at a level, which assures us life security and health stability. In reality, it does not and the crisis is just the beginning of an unconditional move in economics, politics and form of society. Economists predict most economies to fall into a deep recession. Indeed, factories have since ceased or significantly reduced production due to a lack of orders or mass cancellations. Some companies resorted to short-time working whereas others struggle to survive on the market. Most restaurants and clothing shops had to close to avoid physical contact. Lastly, retail is no longer available.

Fashion has completely focused their market on online sales. Fashion shows are discussed to be cancelled for the upcoming collection presentations this year. Jumping from one trend to another – fashion underlies a great dynamic. Masses of clothings are produced weekly, with consumers wanting to evermore express themselves through clothing. The current situation let people lose interest in fashion since they cannot wear the clothing outside anymore because why should we buy clothing if no one sees it? Fashion is quickly reacting with homewear and comfortable clothing lines, meeting the society with mutual understanding and empathy.

“The DNA of the [fashion] industry has to change. The gatekeepers need to start thinking differently.”

– June Sarpong, director of creative diversity at BBC –

Fashion seems to be the least to be cared about now. On the surface, fashion is running in circles. The total turnaround to a change in worker conditions and salary in production, an effort to more sustainable clothing or a development towards a stronger purposefully consumer behaviour, has not been implemented in the fashion industry, yet. With the pandemic and the consequences for the fashion market, the industry starts to crackle.

Fashion has to be created in a new form. Innovation is necessary and it is inevitable. We cannot stay stuck in a society in which we postpone problems, putting our lives in front of others. Some companies started to organize digital halls and drift towards a stronger sensitive interaction with their customers.

For decades humans fought for our freedom to finally end up in isolation? Personal protection – prevention. The safety we feel when isolating, living in the bubble we designed in our individual manner. Remaining in the core of our comfort zone. Minimal touch, minimal social interaction, minimal mouth movement. We shut us up, respectively unwittingly shutting us down. Various new circumstances allow us to do so, to live in our desired “freedom”. Digitization – Communication through tipping, problem solving through liking photos, expression through empty words. Is this the way we try to keep freedom and security by avoiding touch? When the only touch we feel and permit is the moment we touch our phone to type in a message. As by one touch, we break the rules, we attack ones world of isolation.

The fear of losing our own identity makes a louder noice in our head than the desire to receive the touch. We seek for the better for the perfect, still we stuck in the middle. We try to please others in order to feel better, to be satisfied or at least to be able to please another persons life, if it can’t be ours. You are afraid of the new and are scared of starting a new adventure. What if you fall and you will never get up again, you will lay on the ground and aren’t able to rise? Do you want to feel that unbearable pain again and suffer from the mistake you brought up upon yourself? In attempting to not hurt yourself, you are distorting other souls just for the sake of your own balance between body, mind and soul. Creating a fake identity to hide from our person and refuse to take off our face mask, concludes in a bubble based society in which we deny to reach the maximal capabilities of our own self.

“There is no great genius without some touch of madness.” – Aristotle –

There are various ways in receiving touch, though we commonly equate touch with physical intimacy. Society has broken down physicality to a no longer valuable humans pleasure. We see each other through a lens, where we solely recognize the absolute rare object of the human self. The meaning of that sort of touch is distorted and its appreciation faded. Whereas we can also regard the inner part of the ‘rare object’ which is touchable by sharing – exchanging – transferring each other’s minds, personal ideologies, ideas and desires. It is when we touch the soul of one another or further the individual’s heart – the core of human existence. Touching someone’s core can cause love, that could result in fear and anger. Though it depends on the way we touch and what part of the soul we (are) allow(ed) ourselves to touch. With every experience and different life journeys, we either get more sensitive or resistant. We do allow people to touch our hearts or we block because by allowing to touch, you may get hurt, you may be broken. As we block the person virtually, we send the signal to not allow someone to touch. We create the bubble – the bubble society – we no longer want anyone to get too close to be able to touch you and your inner self. You become that ‘rare object’. As by one touch we may allow damage, brought upon ourselves. 

Luckily, we are divided – classified – individual. When stating our mind, it is inevatable to reflect our thoughts and to remember that there are always at least two sides of a truth. When I consider something as wrong it cannot be concluded for the society as a whole.
 
One is only one Drop in The Ocean. The meaning of each is questionable, yet undoubtedly meaningful at large. By expressing, sharing, supporting, we can evermore improve and design a community with greater mutual respect and understanding. The lack of someone elses ability to make the appropriate choices let us develop a high willingness to contribute to society by facing reality and highlight emotions, feelings, point of views, thus making use of our freedom of expression.

We gonna show you, we gonna get you along, we gonna support you in finding your true self. Start your life journey now, not tomorrow not in a minute – Make your Dreams become your personal reality. // Fashion & Lifestyle coupled with Motivation, Experience share, Mindset fuck and a good portion of brainpower.

Unfortunately, summer is almost over, but there is at least one thing I am happy about. It´s the new autumn (winter) fashion collection. Well, I got in touch with men clothing and recognised, there are regretfully not many blogs by or about men fashion. I thought how it would be to be a man. What kind of style would I have? Recently, I came in contact with BONOBOS the clothing brand focused on delivering great fit, high energy, and superb customer experience. Bonobos is now the largest apparel brand ever built on the web in the United States. At first, Bonobos extended offline in 2011, launching Bonobos guideshops, e-commerce showrooms that deliver personalized, one-to-one service to those wanting to experience the brand in-person. Across channels, Bonobos is focused on delivering a well-targeted brand promise: world-class fit, an innovative shopping experience and an energetic brand spirit. Bonobos was named "One of America’s Hottest Brands" by Advertising Age, "Best Men’s Pants" by New York Magazine, one of Inc. Magazine’s "20 Awesome facebook Pages" and was awarded Crain’s "Best Places to Work in New York City". When I visited the website, I was sure to have that kind of style as a man. Probably, not that elegant and modern, but I would combine it differently like my cool, casual shirt plus my business shorts. I really like the idea of well-fitting pants and adjustment to the costumers. Now, the new autumn collection is coming out, which I recommend each boy or man out there. It is indeed very elegant shown, but you can either combine the cord pants with your casual sweater (example below), just to give it a "business, elegant" touch. I am a big supporter for unknown brands, magazines etc., because it´s super interesting which ideas and specials they use to be recognised in this hard business and when I think they have something unique, then I want to support them.